A radical shift in how Democrats listen to and learn from voters

Democrats lose when they don’t listen to all voters’ real concerns—and win when they do.  

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In 2024, Democrats lost ground across nearly every demographic group. In 2025, we learned that we can win voters back, but only if we show up and listen.

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​​Too often, campaigns rely on outdated technology, incomplete voter data, and narrow targeting that overlooks potential supporters who could make the difference in tight races.

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Voters and volunteers are tired of short-term, transactional outreach that starts too late, misses the mark, and ends abruptly after Election Day.

On Election Day 2025, we saw candidates who understand the voters they're talking to—and tailor their messaging to specific concerns—perform better.

Ground Truth reimagines voter contact.

We’re starting earlier, listening deeply to all potential swing district voters, and giving candidates a clearer picture of what their district needs.

Two Ground Truth volunteers stand outside a house reviewing a clipboard while canvassing

Deeper conversations

Traditional campaigns tend to rely on short conversations that simply remind voters to cast a ballot shortly before each election—and increasingly avoid investing in deep persuasion. Ground Truth canvasses train volunteers to engage in substantive conversations that focus on listening openly and non-judgmentally to voters’ concerns and enable persuasion communication well before Election Day.

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Better data & technology

Volunteers are using new technology that Swing Left helped design to support longer, open-ended conversations with every voter, not just the ones campaigns typically target. Ground Truth’s technology reimagines outdated systems—building the infrastructure Democrats need to listen at scale, deliver on voters’ needs, and win close races.

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Stronger insight sharing

Ground Truth sets a new standard for collaboration by being the first national field program to gather and analyze deep insights from potential voters and then share that data with Democratic campaigns. This is now possible due to the 2024 FEC advisory opinion allowing unlimited hard-side spending on coordinated canvassing.

The result: richer, real-time data sharing with Democratic campaigns and state parties, helping to fill gaps in the voter file and strengthen their messaging and outreach.

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Rapid iteration & improvement

With a nationwide program launch planned for January 2026, Swing Left has already been piloting Ground Truth in competitive swing districts in Arizona, California, Colorado, Iowa, New York, Oregon, Pennsylvania, and Wisconsin.

Every step of the way, we’re integrating feedback from our volunteers and political partners to help us scale effectively ahead of the 2026 midterms.  

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  • Congressman Derek Tran (CA-45)

    “Swing Left’s Ground Truth program creates space for genuine dialogue across every neighborhood so we can better understand and reflect our communities’ experiences. Hearing directly from families, veterans, and small-business owners gives us insights no poll or algorithm could ever provide, and it’s how we’ll build lasting power heading into 2026 and beyond.”

  • JB Poersch, President of Senate Majority PAC

    “Ground Truth is critically important. Deep listening and reaching voters where they are is the future of voter contact, and we need more organizations like Swing Left leading the way. Ground Truth will continue Swing Left’s long tradition of running innovative programs that drive outsized electoral impact.”

  • Jalisa Washington Price, Senior Advisor at Versus Media Group

    “From congressional races to presidential campaigns, I’ve seen firsthand how listening to voters face-to-face drives better outcomes and stronger campaigns. Ground Truth offers a powerful new model that can transform and strengthen campaigns and storytellers alike. Its real-world insight will help us better reflect the voices of our communities, particularly those who have been left behind and overlooked.”

  • John Bisognano, President of the National Democratic Redistricting Committee (NRDC)

    “As someone who began my career organizing on the Obama campaign, I know how powerful it is to truly listen to voters—it’s how we build trust and win. With so much at stake in the fight for fair maps and the future of our democracy, I’m thrilled to see Swing Left leading the way, combining innovation with the fundamentals of talking to people and building real connections in communities.”

  • Greg Speed, President of America Votes

    “The evidence is clear: ‘field’ works, but there is a lot more we can do to optimize canvassing and maximize its impact. To that end, Swing Left’s ‘Ground Truth’ is an important innovation that is working to turn volunteer-driven, face-to-face conversations into smarter campaign strategies.”

  • Christina Coloroso, Executive Director at Analyst Institute

    “We’re in a moment that calls for ambitious experimentation — trying big new things and learning quickly what works. Ground Truth is aiming to do just that. Its focus on authentic conversations with often overlooked voters, paired with new technology to generate evidence-based insights at scale, may help unlock new learnings to guide strategy long before and after Election Day.”

  • Congresswoman Laura Gillen (NY-04)

    “Swing Left’s Ground Truth effort brings neighbors together early for open, one-on-one conversations about what matters most in their daily lives. Those exchanges are critical to giving us insight we need to deliver real solutions and build a stronger, more responsive democracy that lasts well beyond any one campaign.”

  • Lauren Baer, Executive Director of Arena

    “Winning elections starts with understanding the electorate—what moves people, what keeps them up at night, and what they want to see from the elected officials who represent them. Swing Left’s Ground Truth brings these insights to the surface, through deep and meaningful conversations conducted early enough in the cycle to actually affect how campaigns are run and won. With an approach that centers listening over lecturing, and expansiveness over exclusion, Ground Truth is flipping the script on canvassing, and forging a path for smarter, more strategic, and more effective campaigning.”

  • Congressman Eugene Vindman (VA-07)

    “Virginia’s Seventh District is home to families, workers, and veterans who deserve a government that listens and delivers. I’m grateful for Swing Left’s Ground Truth program, which helps rebuild trust in our institutions by connecting volunteers directly with voters to talk about what’s working, what’s broken, and how we can fix it together. Grassroots partnerships like this are how we strengthen our democracy and lower the cost of living — and how we build the momentum to win back the House in 2026.”

  • Jen Bluestein, Consultant at Athena Strategy Partners

    “Swing Left’s Ground Truth campaign is exactly the kind of work I would love to have funded when I was funding progressive work. By looking past the status quo way of operating and focusing on forging a new approach - knocking on more doors and sooner, listening and drawing genuine insights from those conversations, and connecting the data and the doors to campaigns and organizations for more engagement, Swing Left is building wider, deeper and more authentic connections to voters at a time where our ability to connect will make the difference between opportunity and progress or more drift into authoritarianism. It’s hard, deep, creative work and I’m grateful we all get to learn from it."

  • Congresswoman Kristen McDonald Rivet (MI-08)

    “Real leadership starts with listening. That is why I have personally been knocking on doors across mid-Michigan all year, and it is why I am excited about Swing Left's Ground Truth effort. By having real and ongoing conversations with people, not just when we need their votes, we build trust and learn about what is really happening in their lives. Those strengthened bonds will not only help us win elections in 2026, but also deliver meaningful results when we do.”

  • Amanda Coulombe, CEO of Democratic Data Exchange

    “I’m excited to partner with Ground Truth to rethink how campaigns learn from voters and from each other. DDx is about getting the best data into the right hands so programs can be smarter, faster, and more effective. Supporting innovative programs like Ground Truth by facilitating data movement and access shows exactly what investment in our infrastructure is built to do.”

  • Kat Atwater, Founder and CEO of Community Tech Alliance

    “Ground Truth is exactly the kind of innovation our movement urgently needs. So much of the technology Democrats rely on to connect with voters is outdated and holding us back. Swing Left is helping craft the future-facing data infrastructure and technology stack for the progressive ecosystem that can fuel our shared success and push us all forward.”

  • Congressman Josh Riley (NY-19)

    “Upstate New York has a deep tradition of folks looking out for one another — and that’s exactly what Ground Truth is all about. Swing Left’s volunteers are already out having meaningful, one-on-one conversations with voters across small towns and rural communities about the issues that define their lives — jobs, healthcare, and affordability. Ground Truth’s early engagement is strengthening democracy and our campaign.”

  • Heather Booth, Veteran Civil Rights & Progressive Movement Organizer

    “For more than fifty years, I’ve seen that real change comes from organizing people around their own life experiences. Ground Truth carries that tradition forward — combining new tech and tools with the timeless principles of listening, respect, and collective action. It’s helping grow the next generation of organizers who believe, as I do, that when we act together, we can build a more just and compassionate nation.”

  • Jessica Mackler, President of EMILYs List

    “Winning tough races that no one thought possible requires doing the important work of listening to voters, learning what matters most, and turning that into action. Swing Left’s Ground Truth is working to give campaigns the tools they need to run effective voter contact programs, because understanding and being able to respond directly to the struggles facing voters is critical to Democrats’ success in 2026 and beyond.”

  • Will Robinson, Founding Partner at The New Media Firm

    “I’ve spent my whole career building systems that actually bring campaigns together — getting the data, the strategy, and the message pointed in the same direction so Democrats can win up and down the ballot. Ground Truth is the next step in that evolution. It turns real conversations with real voters into something campaigns can actually use, making every part of our operation smarter and more connected. At the end of the day, it helps us talk with people, not at them — and that’s the shift our party needs if we’re going to run stronger, more effective campaigns in every community.”

  • Congressman Pat Ryan (NY-18)

    “If we want to restore faith in Democrats, we’ve got to earn it back the hard way — by knocking on doors, having honest conversations, and listening to people who feel unheard. Swing Left’s Ground Truth model is showing how we can do that at scale, combining the best of grassroots organizing with new tools that actually help campaigns learn from voters. It’s a blueprint for how Democrats can reconnect with Americans everywhere and prove that government can still work for them.”

  • Emmy Ruiz, Former White House Director of Political Strategy and Outreach in Biden-Harris Administration

    “Winning elections starts with meeting people where they are and earning their trust. That principle is at the core of Ground Truth. By knocking on every door and reaching the 25% of people traditional campaigns miss, we build essential trust through authentic, two-way conversations. That’s how we win elections, shape policy that works for everyone, and build a system that represents us all.”

  • Mike Lux, President of Progressive Strategies

    "The future of progressive politics, and of the Democratic party, depends on connecting bold ideas with grassroots intelligence — the real, lived experiences of people across the country. Too often, that connection has been missing. Ground Truth aims to change that, turning what we learn from real conversations into strategy that wins. When progressives pair bold vision with real understanding of voters, we deliver lasting change."

  • Congresswoman Janelle Bynum (OR-05)

    “The Fifth District stretches from Portland’s suburbs to Oregon’s rural towns, and voters everywhere are eager to be heard. Swing Left’s volunteers have been walking doors and talking with voters in Oregon’s 5th for years, and Ground Truth is deepening that work by helping us listen first, understand what’s really on people’s minds, and strengthen trust across the district. Starting these conversations early expands what any single office or candidate can do alone, helps me better represent my constituents, and lays the groundwork Democrats need to win the big fights ahead.”

  • Tara McGowan, Publisher and CEO of Courier Newsroom

    “I'm a firm believer that one of the Democratic Party’s biggest failures has been neglecting to listen to voters and trying to understand not only their positions on poll-tested issues, but how they are feeling about government, the Democratic Party, and whether or not they trust either to represent them. You don’t have to be a political strategist to understand that the majority of Americans are feeling disillusioned with both the Party and the system writ-large, you just have to have conversations with people outside of the beltway bubble. Ground Truth is such an overdue and necessary effort that is doing just that—knocking on the doors of all voters—not just registered Democrats—with no other agenda than to listen to them talk about their fears, frustrations, and unmet needs. If I were advising the Democratic Party, I would tell them to pay far closer attention to the conversations and trend lines Ground Truth surfaces than any poll they might commission a consultant to design.”

  • Danielle Butterfield, President and Executive Director of Priorities USA

    "This moment demands boldness — a willingness to look beyond analytics and data to truly listen to voters: what motivates them, what worries them, and what they hope for in the future. Ground Truth is a transformative model that will turn real conversations at the doors into smarter digital strategy and more authentic storytelling. At its heart, it reflects a shared understanding that we have more work to do — to listen better, align our mission with what voters value, and rebuild the trust that turns engagement into real momentum."

  • Michael Podhorzer, Former Political Director of AFL-CIO

    “After decades of chasing national headlines, the Democratic movement needs to relearn how to talk to the working class about their lives, not just D.C. talking points. Ground Truth is an essential initiative because it provides the kind of granular, on-the-ground data that cuts through polling noise and institutional elitism. It’s the critical intelligence needed to rebuild our coalition with integrity and focus on the economic issues that truly unite the working families of this country.”

  • Maeve Ward, Chief Research Strategy Officer at Grow Progress

    “Ground Truth combines technology and human insight to flip the script on the standard relationship between messaging research and knocking on doors. By making real connections and collecting data at the same time, Ground Truth creates a continuous feedback loop, meaning voter communication is more relevant, more authentic, and more impactful.”

Early findings from pilot canvasses, Sept - Nov 2025

25

Pilot canvass events across the country

221

Ground Truth volunteer shifts completed

467

Deep conversations with swing district voters


Voters feel the system is broken

About 50% of Republicans, Democrats, and Independents alike mentioned broad frustration with both political parties and a sense that the government isn’t working for them. Notably, we have not yet seen a federal or state party entity systematically tracking this theme in their canvassing and voter files.

There’s untapped voter potential for Democrats

Democrats have an opportunity to make up ground with the demographic groups they lost in 2024 and also persuade Trump supporters. Expanding whom we talk to and improving how we talk with them can uncover meaningful new support. In our pilot data, 1 in 4 of the voters campaigns typically classify as very unlikely to support Democrats expressed serious concerns about Trump's actions and the direction of the country—indicating that traditional voter contact efforts are missing potentially persuadable voters.

Voters are very eager to engage

Two-thirds of people who answered their door were willing to have a real, 10–15 minute conversation. Voters across the spectrum also expressed their pleasant surprise that Democrats are interested in talking and listening to them, not just asking for votes—an important step in rebuilding the broken party brand, and proof that when someone shows up and listens, voters are eager to be heard.

Conventional “issue framing” isn’t quite right

Early results also indicate that the traditional single-issue based framing used to categorize voters is increasingly insufficient. In more than 80% of our conversations, voters brought up at least two motivating issues. Ground Truth’s approach is helping Democrats think more holistically about the narratives people believe in and what truly drives their engagement.

Go deeper: see what we learned from
Ground Truth’s pilot canvasses

Key findings
Case study: IA-01
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Volunteers pose for a photo holding up a phone with the canvassing up and a placard
  • “Most people, regardless of their party affiliation, seemed grateful for the opportunity to talk about their experience of our country’s politics.”

    Janet B., Experienced canvasser in Oregon

  • “Knocking every door led to some remarkable conversations with people who we probably wouldn't have met through traditional canvassing.”

    Bill M., Experienced canvasser in Iowa

  • “I drove home thinking that Ground Truth can provide so many benefits like hearing issues first hand, establishing a deeper relationship with voters, and it also occurred to me that it can be a real differentiator in terms of the brand of the Democratic Party.”

    Ben E., First-time canvasser in Colorado

Taking Ground Truth to the next level is only possible with your support. 

Your donation will help scale this transformative program to reach more swing district voters and help Democrats win in 2026 and beyond.

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